The Problem

Strwd was managing customer orders entirely through WhatsApp. With Excel and Notion handling all record keeping, there was no order management system, no customer portal, and no visibility on what had been ordered, invoiced, or delivered. Every order triggered a manual chain of actions — manual invoicing, manual follow-up, manual notifications to the team.

What We Built

A customer-facing order portal connected to eight automations covering the full order lifecycle — from order capture through to invoicing, team notifications, and customer status updates. Customers can place orders directly. The business processes them automatically.

• Customer self-service order portal
• Automated invoice generation
• Order confirmation notifications
• Team fulfilment alerts
• Status updates to customers
• Exception handling for edge cases
• Inventory deduction on confirmed orders
• Daily reconciliation reports to ownership

The Outcome

Eight automations and a customer-facing web app live in production. The manual order process has been eliminated entirely — twenty-five hours back per week, immediately. Strwd's team can now focus on growing the business instead of running it.